Dan Hon of Wieden + Kennedy talks about Transmedia at Media Picnic

Via Scoop.itTransmedia Talks

Jack Murray of Mediacontact.ie talks to Dan Hon about Transmedia at Media Picnic 2010 in Amsterdam   Six to Start’s first project, We Tell Stories, for Penguin, re-imagined how a publisher could adapt to producing internet native fiction. We Tell Stories was received to great critical and commercial acclaim, winning the awards for both Innovation and Best of Show at South by Southwest Interactive 2009. The company’s work includes Spooks: Code 9 – Liberty News for BBC THREE; Smokescreen, winner of Best Game at South by Southwest Interactive 2010; and Misfits for E4.     Dan speaks extensively on ARGs, transmedia, cross-platform entertainment and video games and has served as a jury member for the BAFTA Videogames and RTS Education Awards. A winner of the 4Talent Multiplatform award for new talent, and one of Broadcast’s Hot Shots in 2009, Dan has most recently spoken at and served on the board of The Media Festival, and spoken at b.tween, Hello Digital, Sheffield Doc/Fest, WildScreen, South by Southwest and the London Games Festival.
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